To help retailers learn the features of their latest phone, Samsung tasked us with creating a VR world designed with a classic retro feel and a big reveal moment
The Backstage Elite (Samsung wholesalers) were given a locked box, together with an assortment of Samsung goodies. They were then granted access to the Samsung game space or Elite City
We built an immersive VR playground, set inside a phone for guests to explore
In this world, they played 5 games, designed to teach the Backstage Elite about the latest Samsung features. The were set in different rooms, with different ambiences, and different feelings
Once the games were completed the elite were given a code that would unlock the Samsung gift box, revealing their special reward – a new phone
