Brand
Essie
A product-led campaign world shaped around material finish, color control and cinematic light.
Meta
Client
Essie
Year
2023
Services
Product VisualisationCreative DirectionAI Concepting
Overview
Beauty visuals with tactile detail, clean composition and luxury-brand restraint.
Challenge
Create beauty assets that felt elevated and contemporary while remaining versatile across channels.
Creative Approach
We centered the work around refined lighting, tactile surfaces and a minimal palette with strong art direction.
Outcome
The final system delivered a luxurious tone that scaled naturally from hero creative to campaign support assets.
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